Step 2: Configure text and theme
Write the widget title, message, button text and success and error messages, set colors, font and close button, and check the result in the live preview.
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Customize the appearance and messaging of your email widget to match your brand and engage your audience effectively.
Overview#
The Text and Theme tab provides customization options for content and visual appearance, with a live preview panel that updates in real time.
Text configuration#
Core content#

- Widget Title: Main heading displayed at the top of the popup
- Main Message: Descriptive text explaining the value proposition (100 character limit, rich text formatting)
- Email Input Placeholder: Text shown in the email input field before the user types
- Button Text: Text displayed on the submit button
- Terms and Conditions: Legal text or links for compliance (40 character limit, rich text formatting)
User feedback messages#

- Success Messages:
- Success Title: Heading shown after successful signup
- Success Message: Confirmation message
- Error Message: Text shown if signup fails
Theme configuration#
Visual elements#
- Primary Color: Color of the submit button
- Text Color: Color for the text of the submit button
- Background Color: Widget background color (default: white,
#ffffff) - Primary Font: Select from the brand kit (custom font uploads are not available)
Controls and options#

- Show Close Button: Toggle visibility (default: enabled)
- Last Saved Theme: Option to revert to the previously saved configuration
- Brand Kit Integration: Apply consistent branding across all widgets
Preview functionality#
Live preview panel#
- Purpose: Shows exactly how your widget will appear to users
- Features: Real-time updates, responsive design, form and success view toggles
Preview modes#
- Form View: Widget appearance before user interaction

- Success View: Widget appearance after successful submission

Next steps#
After configuring text and theme:
- Set display rules: define when and how the widget appears
- Configure settings: activate and manage widget status
- Review general information: check basic details and consent
- Embed on website: get integration code for your site