Liverpool.no – cutting cost and complexity

The organization has grown into a cornerstone for fans, offering everything from physical magazines to family memberships. But scale brought complexity. A patchwork of subscription types, scattered workflows, and manual invoicing made the system expensive to manage and confusing for the user. They needed a platform that could handle volume without the administrative heavy lifting.

Challenge

The previous setup created operational friction that hindered efficient growth:

• High Complexity: Fragmented workflows across multiple membership tiers (junior, family, magazine) created a chaotic backend.
• Costly Administration: A patchwork of invoicing solutions drove up costs and required excessive manual handling.
• Confusing User Experience: The disjointed billing process was difficult for members to navigate, impacting satisfaction.

Solution

Liverpool.no implemented Subrite to centralize operations and simplify the member journey:

• Unified Platform: Consolidation of all membership tiers and magazine subscriptions into one streamlined system.
• Automated Invoicing: Replacement of manual billing processes with automated flows to reduce overhead.
• Flexible Product Structure: Tools to bundle offers, adjust pricing models, and consolidate junior and family members under a single paying group-account.

Result

The shift to Subrite delivered immediate operational benefits:

• Cost Reduction: Significant cut in invoicing overhead and administrative expenses.
• Operational Efficiency: Automation has freed up staff time previously spent on manual firefighting.
• Actionable Insights: Improved data quality now supports better commercial decisions for growth.

Conclusion

Moving to Subrite was more than a system change; it was a structural reset. By simplifying the backend, Liverpool.no has shifted focus from administration to community building.

There are virtually zero support-tickets with Subrite

Tore Hansen, CEO Liverpool FC Supporters Club Norway