# Insights

**Summary:** Insights reports show subscription counts, activity, estimated subscription value and successful payments.

- Role: [Technical Support](https://www.subrite.no/technical-support)
- Source: https://www.subrite.no/technical-support/insights
- Updated: 2026-09-28
- Markdown index: https://www.subrite.no/technical-support/llms.txt

Reports use different counting units, dates and data sources, so their totals can differ.

- Population comparisons require separate counts of subscriptions, product units and member seats. Their Paid filters also use different prices.
- New and stopped sums history actions. Churn compares loss events with an active-subscription snapshot, not the opening subscriber base.
- Revenue normalizes subscription prices and projects renewal terms. Cash flow sums successful payments by accounting date, without subtracting refunds or fees.
- Consents reads saved statuses; Consent changes counts updated records; Consent source counts history events. Repeated changes can produce different totals.
- Purchase, podcast and logged-in member reports depend on tracked activity. Check event attribution, deduplication and date windows before comparing their totals with payment records or unique people.

For a missing report, check page access and the data endpoint separately.

## Pages in this section

- [Subscription figures](https://www.subrite.no/technical-support/insights-subscriptions?md=true): Subscription figures show saved counts of active subscriptions. A person with several subscriptions counts more than once.
- [Product figures](https://www.subrite.no/technical-support/insights-products?md=true): Product figures show saved quantities of products in active subscriptions. Several products or units can belong to one subscription.
- [Member figures](https://www.subrite.no/technical-support/insights-members?md=true): Member figures count owners, accepted places for shared access and valid pending invitations on active subscriptions. People can count more than once.
- [Revenue figures](https://www.subrite.no/technical-support/insights-revenue?md=true): Revenue estimates the value of active subscriptions on a monthly, quarterly or yearly basis. It does not show payments received.
- [Cash flow figures](https://www.subrite.no/technical-support/insights-cash-flow?md=true): Cash flow shows accumulated successful payments for this month and last month, without deducting refunds, fees or other outflows.
- [New and stopped subscription figures](https://www.subrite.no/technical-support/insights-new-and-stopped?md=true): New and stopped counts recorded subscription starts, restarts and stops. One subscription can contribute several events.
- [Churn figures](https://www.subrite.no/technical-support/insights-churns?md=true): Churn shows recorded subscription losses as a percentage of active subscriptions, using the latest saved count in the same period.
- [Consent figures](https://www.subrite.no/technical-support/insights-consents?md=true): Consents shows saved counts of accepted or withdrawn consent records, rather than changes made during a period.
- [Consent changes](https://www.subrite.no/technical-support/insights-consent-changes?md=true): Consent changes counts updated consent records using their latest saved status, not every change made to those records.
- [Consent source figures](https://www.subrite.no/technical-support/insights-consent-source?md=true): Consent source counts accepted or withdrawn consent events by recorded channel. Repeated changes count separately.
- [Podcast users](https://www.subrite.no/technical-support/insights-podcast-users?md=true): Podcast users shows member counts for Spotify connections and month-to-date feed access through other apps. The counts can overlap.
- [Podcast downloads](https://www.subrite.no/technical-support/insights-podcast?md=true): Podcast Downloads counts recorded episode download or playback-start requests, not unique listeners or completed listens.
- [Purchase funnel](https://www.subrite.no/technical-support/insights-purchase-funnel?md=true): Purchase Funnel counts tracked checkout sessions at visits, order clicks and purchase completion. It does not confirm money received.
- [Logged-in member figures](https://www.subrite.no/technical-support/insights-logged-in-members?md=true): Logged in members adds daily counts of users with recorded activity. The same person can count on several days, platforms or devices.